A New Model For Measuring Advertising Effectiveness-Reference-Cited by-同舟云学术

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A New Model For Measuring Advertising Effectiveness

Published:2002-03 Issue:2 Volume:42 Page:23-31
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Hall Bruce F.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 53 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Advertising X creativity;Advertising as a Creative Industry;2023-07-10

2. Impact of Elements of Ad’s on Sports Fan Attitude during a Live Sporting Event;CARDIOMETRY;2022-11-30

3. Ad typicality judgments in the processing of creative television ads;International Journal of Advertising;2022-10-12

4. Neurophysiology of sensory imagery: An effort to improve online advertising effectiveness through science laboratory experimentation;Information & Management;2022-09

5. Art of using music-product congruence and lyrics in radio-ads;Arts and the Market;2022-07-15

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