Affiliation:
1. Demographic Decisions Limited
2. Peter Furness Limited
3. BarryAnalytics Limited
4. GfK NOP
Abstract
The recent census in the UK, taken in March 2011, may also have been our last - since the Office for National Statistics has announced that it intends to explore alternative more cost-effective options for ‘census taking’ in the future. In this paper, we consider what the options may be, based on approaches and experiences from other countries, and assess their implications for users. We start by reminding ourselves about the value of the census and the strengths and weaknesses of the current approach. We then identify the principal methods being followed in other countries, together with their advantages and disadvantages. This leads us to review methodological work in the UK, building up to the current ‘Beyond 2011’ ONS project. We focus on administrative records as a possible way of removing the need for a full population survey. Finally, we assess the options and discuss the implications for users in market research.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
12 articles.
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