Insights on Mobile Advertising, Promotion, and Research-Reference-Cited by-同舟云学术

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Insights on Mobile Advertising, Promotion, and Research

Published:2007-03 Issue:1 Volume:47 Page:28-37
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Ferris Mark

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 28 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising;Australasian Marketing Journal;2024-03-26

2. Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising;Journal of Retailing;2020-06

3. Mobile channel and channel coordination under different supply chain contexts;Industrial Marketing Management;2020-01

4. Advertising in Asia: Theories and Implications for Practice;Journal of Advertising;2019-10-20

5. Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value;International Journal of Mobile Communications;2017

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