Brand Experience on the Pitch: How the Sponsors Fared in the World Cup-Reference-Cited by-同舟云学术

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Brand Experience on the Pitch: How the Sponsors Fared in the World Cup

Published:2007-06 Issue:2 Volume:47 Page:147-157
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Akaoui Joe

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Brand Experience and Brand Equity: A Review and Future Research Agenda;International Journal of Marketing, Communication and New Media;2024-06-30

2. Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects;Journal of Advertising;2020-05-26

3. Antecedents and outcomes of brand experience: an empirical study;Journal of Brand Management;2017-05-31

4. Entertainment Marketing;Foundations and Trends® in Marketing;2017

5. Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship;Sport Management Review;2016-07-01

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