Empirical Evidence of TV Advertising Effectiveness-Reference-Cited by-同舟云学术

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Empirical Evidence of TV Advertising Effectiveness

Published:2009-06 Issue:2 Volume:49 Page:220-226
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Rubinson Joel

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 36 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. (In)Compatibility of the Market with Sufficiency;Neue Ökonomie;2024-05-06

2. “Where Have I Heard It?” Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic;Energies;2021-09-14

3. Application of Goal Programming to Optimize the Schedule and Frequency of Product Advertisement in Telemedia;Lecture Notes in Mechanical Engineering;2021

4. Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption;Journal of Consumer Behaviour;2020-08-25

5. Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review;Journal of Advertising Research;2020-06-01

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