The Power of Emotional Appeals in Advertising-Reference-Cited by-同舟云学术

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The Power of Emotional Appeals in Advertising

Published:2010-06 Issue:2 Volume:50 Page:169-180
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Bülbül Cenk,Menon Geeta

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 57 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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