The Product Well Placed
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Cited by 49 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Influences of Kopiko’s Product Placement in Korean Drama Towards Indonesian Korean Drama Viewers Purchase Intention;Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022);2023-09-29
2. Configurating product placement prominence on brand memory: what counts and what does not?;Journal of Product & Brand Management;2022-12-14
3. The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude;Journal of the Academy of Marketing Science;2022-10-07
4. Consumer Recall and Recognition Of Co-Appearing Brands in TV Media;Journal of Advertising Research;2022-01-25
5. Brand Placement in Music Videos: Effectiveness in UK, Spain and Italy;INDEX COMUNICACION;2021-07-15
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