Digital Advertising And Company Value-Reference-Cited by-同舟云学术

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Digital Advertising And Company Value

Published:2018-01-17 Issue:3 Volume:58 Page:326-337
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Ma Judy,Du Brian

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 18 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Urban tourism revitalization through smart city Tecoration using digital outdoor advertising: a case study of WAVE advertising in Seoul, South Korea;International Journal of Tourism Cities;2024-08-27

2. Is time to reach customer product acceptance influenced by advertising support ?;SSRN Electronic Journal;2024

3. Bilimsel İletişim Bağlamında “Dijital Reklamcılık” Çalışmalarının Bibliyometrik Analizi;İletişim Kuram ve Araştırma Dergisi;2023-09-28

4. Consumer skepticism, advertising regulation, and the internet: Questions worth exploring;Journal of Consumer Affairs;2023-06-12

5. Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model;Technological Forecasting and Social Change;2022-07

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