Practitioner Views of Comparative Advertising-Reference-Cited by-同舟云学术

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Practitioner Views of Comparative Advertising

Published:2013-09 Issue:3 Volume:53 Page:313-323
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Beard Fred K.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A review of comparative advertising research 1975–2018: Thematic and citation analyses;Journal of Business Research;2020-12

2. Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers;Journal of Brand Management;2020-11-10

3. How to Make Effective Product Review Videos;Journal of Electronic Commerce in Organizations;2020-10

4. The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons;Journal of Consumer Psychology;2020-08-11

5. An Ounce of Prevention;Practical Guide to Comparative Advertising;2019

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