Scepticism towards DTC advertising-Reference-Cited by-同舟云学术

Scepticism towards DTC advertising

Published:2012-01 Issue:1 Volume:31 Page:147-168
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Huh Jisu,DeLorme Denise E.,Reid Leonard N.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.2501/IJA-31-1-147-168

Reference24 articles.

1. Ameredia (2008) Korean American market demographics.Ameredia Integrated Multicultural Marketing.Available online at http://www.ameredia.com/resources/demographics/korean.html (accessed 3 August 2010).

2. Barnes, P.M., Adams, P.F. & Powell-Griner, E. (2008) Health characteristics of the Asian adult population: United States, 2004–2006.Advanced Data, 394. Available online at http://www.cdc.gov/nchs/data/ad/ad394.pdf (accessed 3 August 2010).

3. Gudykunst, W.B. (2001)Asian American Ethnicity and Communication.Thousand Oaks, CA: Sage.

4. Hall, E.T. (1976)Beyond Culture.New York: Doubleday.

5. Hofstede, G. (1984)Culture’s Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage.

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