1. Aaker, D.A. (1991)Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York, NY: Free Press.
2. Aaker, D.A. (1996)Building Strong Brands. New York, NY: Free Press.
3. Anderson, J.R. (1983)The Architecture of Cognition. Cambridge, MA: Harvard University Press.
4. Fazio, R.H. (1990) A practical guide to the use of response latency in social psychological research, in Hendrick, C. & Clark, M.S. (eds) Research Methods in Personality and Social Psychology. Newbury Park, CA: Sage Publications, Inc., 74–97.
5. Gawronski, B. & Bodenhausen, G.V. (2006) Associative and propositional processes in evaluation: an integrated review of implicit and explicit attitude change.Psychological Bulletin, 132(September), 692–731.