Nudity of female and male models in primetime TV advertising across seven countries-Reference-Cited by-同舟云学术

Nudity of female and male models in primetime TV advertising across seven countries

Published:2008-01 Issue:5 Volume:27 Page:715-744
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Nelson Michelle R.,Paek Hye-Jin

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.2501/S0265048708080281

Reference24 articles.

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2. Advertising Age(2004) Download the 62-page ad age factpack. 2005 quick reference synopsis of the year’s marketing and advertising data. Retrieved 15 March 2005, from http://www.adage.com/news.cms?newsId=44274.

3. Beetles, A. & Harris, H.C. (2004) Female nudity in advertising: an exploratory study. Paper presented to the ACR Conference on Gender, Marketing and Consumer Behavior, Madison, Wisconsin, June.

4. Bem, S.L. (1993)The Lenses of Gender – Transforming the Debate on Sexual Inequality.New Haven, CT: Yale University Press.

5. Boddewyn, J.J. (1989)Sexism and Decency in Advertising: Government Regulation and Industry Self-Regulation in 47 Countries. New York: International Advertising Association.

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