Abstract
Due to extensive use of the Internet, the WEB holds an immeasurable amount of data, and Search Engines (SE) are essential tools for finding, sorting, and ranking the value of that data on the web. The potential of SEs is very significant because a major portion of web traffic is driven by SEs, such as Google, Bing, Baidu, Yahoo, etc., and their results route end-users to specific websites. Due to the vital role of SEs, search results are becoming decisive for the website owners to compete with their rivals. Search Engine Optimization (SEO) is a key process for getting better online visibility on search results from search engines. The objective of this study is to technically justify the importance of search engines and SEO. More specifically, the main emphasis is to quantify the importance of bounce rate and load time of retaining users on the website. Data from the web development blog “MLT” has been extracted to demonstrate the impact of SEO on website performance, bounce rate, and loading time. Google Analytics and Page Speed Insight have been employed to get the impact of SEO. Finally, the addition of SEO elements on an experimental project and the positive impact on websites are explained. Results attained from the experimental work demonstrate the significance of key SEO factors in minimizing the Bounce rate.