Business Growth Prediction Using Social Media Data Analytics

Abstract

Marketing has become an important aspect of the growth of any business. Without good strategies for sharing content across social media platforms, no business can flourish and will lose its customers. Many social media platforms provide various analytics tools for free. These tools provide analytics of content engagement. Many proprietary tools provide such features with enhanced capabilities. These tools require shared content of users for analysis. These tools do not exactly state the content being shared. Businesses need marketing teams for creating attractive content. However, a lot of money is needed for hiring skilled personnel. This research proposed an efficient platform that provides analysis of content shared by successful businesses on social media platforms. Firstly, it’s free and public shared data, no surveys to be done because the analysis is done on businesses who are experts in marketing, and secondly, there is no headache for searching trends because the analysis is done on real-time data.