„Sternicy mediów”. Opis projektu, kwestie metodologiczne

Abstract

This article describes the “Media Helmsmen” research project, which primary goal was the analysis of the influence of leaders of media organizations on shaping the media market in Poland after 1989. The project began in 2013 during the “Humanistic Management” conference at Jagiellonian University, and was inspired by the idea presented by the late professor Barbara Czarniawska. Even though professor Czarniawska did not conduct her study in Sweden as it was planned, in Poland extensive research material was collected. It allowed the identification of key dilemmas in organizational management media organizations. The article presents the basic research assumptions of the project, including the main research questions: how is the leadership viewed in relation to media organizations? Who exactly is the media helmsman? What are its features? The authors point to the multi-paradigmatic nature of management sciences and emphasize the importance of both theoretical and practical aspects of research. The article includes a brief description of the research process, which is presented in detail in the monograph titled “Media Helmsmen”.