Effects of Green Marketing Strategy on the Financial and Non-Financial Performance of Firms : A Conceptual Paper
Author:
Publisher
TechKnowledge General Trading LLC
Subject
Pharmacology (medical)
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables;Cogent Business & Management;2024-05-07
2. Mediating Role of Human Resource Management System on the Relationship between Transformational Leadership and Competitive Advantage of Manufacturing Firms in Kenya;British Journal of Management and Marketing Studies;2024-05-01
3. The Effect of Green Marketing Practices on Marketing Performance of Electrical Home Appliances Sector in Jordan;Studies in Computational Intelligence;2024
4. Yeşil Dağıtım Faaliyetlerinin Algılanan İşletme Performansı Üzerindeki Etkisinin Belirlenmesi: Kocaeli Lojistik İşletmeleri Uygulaması;Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi;2023-10-30
5. Environmental, Social, and Governance (ESG) Impact on Firm’s Performance;Studies in Systems, Decision and Control;2023-10-04
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