Exploring reactive and proactive green workplace behavior

Abstract

The article addresses the topic of supporting businesses in transitioning to green practices. It focuses primarily on green workplace behavior, which refers to the adoption of environmentally friendly practices by both managers and employees, being the evidence of the development of their green competences. The aim of the study is to identify and categorize green behavior of managers and employees according to the degree to which it is initiated and caused by them. The theoretical background is proved through the empirical investigation conducted via individual interviews with managers. The study's findings enabled the differentiation of green workplace behavior into two distinct categories - reactive green behaviour (RGB) and proactive green behaviour (PGB) - and the elucidation of their significance for business entities. The research enhances the current knowledge by presenting an innovative classification system that distinguishes between RGB and PGB. Furthermore, it facilitates the grasp of PGB as an essential component required for achieving the desired results in an organization's green transformation, while also offering valuable managerial insights.