The Role of Narrative Transportation in Web Series as Branded Entertainment
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Published:2020-11-30
Issue:11
Volume:7
Page:439-447
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ISSN:2288-4637
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Container-title:The Journal of Asian Finance, Economics and Business
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language:
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Short-container-title:JAFEB
Author:
SULESTARINI Yusarifah,WULANDARI Nuri,NASUTION Reza A.
Publisher
Korea Distribution Science Association
Subject
Economics and Econometrics,Finance,Management Information Systems