Affiliation:
1. London South Bank University; Ecole Superieure Hotellerie
Abstract
Sustainability is a concept used with increasing frequency in relation to tourism. It is often linked to terms such as ‘green’ tourism or ‘ecotourism’ and may also be considered to be a form of ‘alternative’ tourism. However, despite being used for over 30 years, the term sustainability, has not been well defined, which does not stop it being used often. To a certain extent, it can be argued that sustainability is now an overused term and is open to abuse (Mason, 2016), particularly from sectors of the tourism industry, who use it as a marketing term in an attempt to indicate that their product is worthier than another’s.
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