Affiliation:
1. Cumbria Tourism
2. University of Central Lancashire
Abstract
This chapter considers temporality from the perspective of the Destination Management (or Destination Marketing) Organization, commonly known as the DMO. DMOs ‘do’ destination management, which “essentially equates to management processes that aim to attract visitors” (Laesser & Beritelli, 2013: 47). As such, DMO activity comprises interventions to develop the visitor economy of a specific place, relating mainly, but not limited to planning, lobbying, marketing and service co-ordination (Laesser & Beritelli, 2013). Depending upon their individual contexts, DMOs have varying responsibilities but they share the one related to marketing. This issue is considered in more depth, later in the chapter.
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