Abstract
Wellness tourism is currently one of the fastest growing tourism niche markets having experienced exponential growth over the past two decades (Global Wellness Institute, 2018). The attributed reasons for the exponential growth is wellness being an essential factor in shaping people’s lives, as well as being increasingly influential in patterns of consumption and production. The wellness industry plays a crucial role as an important driver for future business growth and major innovations (Voigt and Pforr, 2013; Pyke et al., 2016). This chapter defines the relative terms of health, wellness, spa and medical tourism, identifies the current trends in the health and wellness sector, details the various wellness providers and considers the future direction of health and wellness in connection with tourism and destination development. The chapter concludes with a case study discussing the success factors of wellness spa tourism in Thailand.
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1. Health and Wellness Tourism in the Pursuit of Quality of Life;Global Perspectives on the Opportunities and Future Directions of Health Tourism;2023-02-17