Digital Transformation in the Event Industry

Abstract

Digital transformation (DT) is becoming an important topic for organisations and industries around the world (Kaufman & Horton, 2015; Von Leipzig et al., 2017). It is anticipated that some organisations will be unable to adapt easily to the new digital era, and executives are struggling to understand how digital transformation affects their organisations. Digital transformation is not only about investing in digital technology but refers to how organisations restructure themselves to adapt and shift organisational culture to enable developments that exploit technology and bring their businesses to new growth rates. Digital transformation has also appeared in the event industry, presenting digital solutions to optimise the event management process. The basic idea of the digital transformation comes from the blending of personal and corporate information environments and integrates the transformative effect of new digital technologies such as social, mobile, analytics, cloud and the Internet of Things (Kane et al., 2015.). A broad definition describes it as the integration of digital technologies and business processes into a digital economy (Liu et al., 2011). A similarly broad view holds that the use of technology can radically improve a business’s performance or impact (Westerman et al., 2014a).