Structure and Features of Audiovisual Content Design of Architectural 3D‑mapping

Abstract

A large number of global architectural 3D mapping projects are reviewed and systematized in the article. The research vocabulary is adjusted in the introductory part of the article. The fact is that the “3D” prefix of “3D mapping” term refers to work with three-dimensional surfaces as well as three-dimensional technologies and content visualization tools. In addition, it is proposed to abandon the particle “video” in the term “video mapping” as video technology, as such, is used in this type of multimedia design much less common than different types of animation. A review of the research literature has shown that works devoted to the research topic are fragmentary and do not cover the topic of architectural 3D mapping diversity. The main body of the article systematizes the design concepts of audiovisual content of 3D projections in a number of thematic areas in which this industry of multimedia design is currently developing. A significant part of such topics is dictated by organizing committees of international competitions and festivals of 3D mapping. First of all, these are topics that demonstrate ideas and logic of architectural design. Facades are also used as canvases to display animated art works. They reproduce color and spatial abstractions developed in technologies of three-dimensional and generative animation. Audiovisual shows on buildings reveal philosophical concepts of designers, raise issues of technical and technological progress and environmental issues. Illustration of historical events on the facades of houses with rich past is traditional in architectural 3D mapping. Mythological scenes are also revealed in audiovisual projections and fantastic ideas are realized. Architectural 3D mapping finds its practical use in brand advertising. This study will allow organizers of festivals and contests, designers working in this field to have greater understanding of thematic diversity of 3D mapping projects. The present study may serve the basis for deepening the consideration of a particular topic of architectural 3D mapping in the areas of analysis of project design features and complexity of audiovisual concepts.