Application of artificial intelligence in managing customer loyalty in banks

Abstract

“Artificial intelligence” (AI) is increasingly mentioned in various fields. The increase in data, along with breakthroughs in storage and computing technologies in computer hardware, is making AI applications more scalable and efficient. In particular, the use of artificial intelligence is very developed in the banking sector. AI helps banks improve their lending and lending decision-making, reduces operating costs and bank risks, and by analyzing customer behavior and preferences can improve banking products. In this article, the author presents a study on the use of AI in customer loyalty management in banks.