1. How corporate social responsibility is defined: an analysis of 37 definitions
2. P. Kotler and G. Armstrong, Principles of marketing. 2010. Accessed: Apr. 08, 2023. [Online]. Available: https://books.google.com/books?hl=en&lr=&id=cRsxku7O06UC&oi=fnd&pg=PR13&dq=14.%09Kotler,+P.,+%26+Armstrong,+G.+(2019).+Principles+of+marketing+(17th+ed.).+Pearson&ots=HJdEm7-77D&sig=wZReSfTukZic8RwqpxIpeeidx5U
3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
4. The Effect of Customer Interface Quality (CIQ), Customer Relationship Management (CRM) and Corporate Social Responsibility (CSR) on Customer Satisfaction and Customer Loyalty: Evidence from Indonesia
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