Retail points of contact on brand consideration: A study of the female fashion industry-Reference-Cited by-同舟云学术

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Retail points of contact on brand consideration: A study of the female fashion industry

Published:2021 Issue: Volume: Page:
ISSN:0094-243X
Container-title:INTERNATIONAL VIRTUAL CONFERENCE ON RECENT MATERIALS AND ENGINEERING APPLICATIONS FOR SUSTAINABLE ENVIRONMENT (ICRMESE2020)
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Author:

Sulaiman Aysha,Upadhyaya Makarand

Publisher

AIP Publishing

Link

http://aip.scitation.org/doi/pdf/10.1063/5.0058323

Reference48 articles.

1. Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

2. Gurca, T. S. (1989). Determinants of choice set: An alternative method for measuring evoked sets. Advances in Consumer Research,, 515–521.

3. Bronnenberg, B. J. (1996). Limited choice sets, local price response, and implied measures of price competition. Journal of Marketing Research, 163–173.

4. Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods

5. Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness

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