1. D. A. Aaker, “Managing Brand Equity: Capitalizing on the Value of a Brand Name” (New York, 1991).
2. K. L. Keller, “Strategic Brand Management: Building, Measuring and Managing Brand Equity” (Global ed, 2013).
3. D. A. Aaker, “Building Strong Brands” (The Free Press: New York, 1996).
4. The Value of Brand Equity
5. Brand Equity, Brand Preference, and Purchase Intent