Customer purchasing intention prediction using machine learning

Author:

Kulandaivel Madhumitha,Agarwal Rashi,Singh Aryan

Publisher

AIP Publishing

Reference7 articles.

1. Dua, D. and Graff, C. (2019). UCI Machine Learning Repository [http://archive.ics.uci.edu/ml]. Irvine, CA: University of California, School of Information and Computer Science.

2. Ray, S. (2011). Emerging trend of e-commerce in India: Some crucial issues, prospects, and challenges. Computer Engineering and Intelligent Systems, 2(5), 17–35.

3. Meskaran, F., Ismail, Z., & Shanmugam, B. (2013). Online purchase intention: Effects of trust and security perception. Australian journal of basic and applied sciences, 7(6), 307–315.

4. Zeng, M., Cao, H., Chen, M., & Li, Y. (2019). User behavior modeling, recommendations, and purchase prediction during shopping festivals. ElectronicMarkets, 29, 263–274.

5. Customer Purchase Intent Prediction Under Online Multi-Channel Promotion: A Feature-Combined Deep Learning Framework

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