Marketing strategy analysis using SWOT analysis method and quantitative strategic planning matrix (QSPM): Case study of cosmetic SMEs

Author:

Budiman Fani Setiawan,Sutrisno Wahyudhi

Publisher

AIP Publishing

Reference6 articles.

1. Marketing Continuing Vocational Education to Small and Medium Sized Enterprises: Key Issues for Higher Education Institutions

2. Kotler dan Amstrong. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga (2009).

3. Lowe, B., Julian, L., & David, L. A Case Study and Some Propositions about Marketing in a Fast Growth SME: Is Entrepreneurial Marketing Different? Journal of Strategic Management Education, VI. (2010).

4. Pasigai, M. H. Pentingnya Konsep dan Strategi Pemasaran dalam Menghadapi Persaingan Bisnis Balance: Jurnal Ilmu Ekonomi Studi Pembangunan - Volume 1 No. 1 Januari – April (2009)

5. Rangkuti, Freddy. Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka Utama (2014).

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