DIGITAL MАRKETING OF A HIGHER EDUCATION INSTITUTION

Author:

Zhars’ka Iryna1

Affiliation:

1. Odessa National Economic University

Publisher

V.I. Vernadsky Taurida National University

Reference15 articles.

1. Deineha I.O. (2017) Orhanizatsiia komunikatsii osvitnikh orhanizatsii ta yikh steikkholderiv v internet-merezhi [Organization of Communications of educational organizations and their stakenholders on the network Internet]. Visnyk Odeskoho natsionalnoho universytetu. Seriia : Ekonomika. T. 22. Vol. 10, pp. 113-117. (in Ukrainian)

2. Deineha I.O. (2018) Reklama yak instrument formuvannia tsilovoho rynku zakladiv vyshchoi osvity [Advertising as a tool for formation of the target market for Institutions of higher education]. Intelekt ХХІ, no. 4, pp. 126– 130. [in Ukrainian]

3. Yevtushenko H.V., Pylypchuk V.K, Smirnova N.O. (2016) Osoblyvosti pozytsionuvannia vyshchoho navchalnoho zakladu na rynku osvitnikh posluh [Features of the positioning process of University in the educational market]. Naukovyi visnyk UzhNU. Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo, no. 7(3), pp. 102–107. (in Ukrainian)

4. Zharska I., Zinkovska D. (2015) Vykorystannja internet-seredovyshha dlja prosuvannja osvitnikh poslugh vyshhykh navchaljnykh zakladiv [Using of Internet Environment for Promotion Educational Servises of Higher Education Establishments]. Visnyk KNUTD. Ser. Ekonomichni nauky, no. 1(83), pp. 49–58. (in Ukrainian)

5. Zhehus. O.V. (2018) Formuvannia stratehii marketynhu v sotsialnykh merezhakh zakladu vyshchoi osvity. [Forming of the Social Media Marketing strategy of higher education institutions]. Marketing and Digital Technologies. Vol. 2, No 2, pp. 58–75([in Ukrainian)

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