METHODOLOGICAL BASIS OF ENSURING STRATEGIC MANAGEMENT OF THE REGION'S COMPETITIVE DEVELOPMENT BASED ON PURPOSE

Abstract

The analysis of the functions and results of strategic management of the development of the region was carried out, which showed that goal-setting becomes its most important function, and the main result is a system of goals and strategies for regional development. Strategic processes in the region require the presence of strategic goals, the creation of a mechanism for their transformation into strategies and strategic actions that provide access to capital of different levels and the competitiveness of the region as a unification of the goals of stakeholders. The analysis of the region as a state-territorial entity, as a system, as an organization, as a subject of strategic management, was carried out, which made it possible to develop a system of relevant concepts of the region and use a comprehensive methodology for studying the strategic goal-setting of the development of the region on a system-dialectical basis. As a result of using this methodology to analyze the region as a subject of development, the nature, factors of the formation of economic subjectivity and the products of its activity are determined. The main products of the region's activities are: the competitiveness of the region and its subsystems: social, economic, managerial, environmental, infrastructural, institutional, security; competitive public goods; competitive resources and potentials of the region. Thus, the concept of a region as a subject of economic development is based on the integration of the properties of a region as a state-territorial entity, system, organization, subject of strategic goal-setting. The region as a subject of economic development is a territorial-organizational economic system that has multi-level governing bodies and a system of goals, providing a functional dominant of the progress of population reproduction, entrepreneurship and potential in the interests of present and future generations within a single state, taking into account a dynamic external environment. Thus, the authorities should integrate the generalized goals of the region as a whole, organize the purposefulness of the population and other subjects of the region and form "their" goals within the framework of state federal goals of a higher level.