METHODOLOGICAL APPROACH TO ASSESSING THE MANAGEMENT MODEL OF PROMOTING GREEN ENERGY SERVICES IN THE CONTEXT OF DEVELOPMENT SMART ENERGY GRIDS

Abstract

Abstract. The transformation of the energy sector towards the development of the green energy sector provides a transition to climate-neutral economic development. In the presence of reserves of natural energy sources, a tendency towards a decrease in their use is monitored as a result of an increase in the share of consumption of green energy obtained from renewable energy sources (e.g. solar, wind). Taking this into account, the role of building an effective management model for the provision of green energy services is growing. The article proposes a methodological approach to assessing the effectiveness of the management model for promoting green energy services in the context of smart energy network development, based on the use of optimization methods and models. The promoting chain of green energy services is based on the rating assessment of energy service companies, the level of digitalization of business processes of enterprises and the formation of digital skills among consumers of various segments of the energy market, as well as a cybernetic approach to determining the ability to provide innovative energy services. For this, the peculiarities of artificial intelligence integration into socio-economic processes and the smart energy network constructions have been identified. The analysis of digital technology use level in the promotion of green energy services in the energy market of Ukraine is carried out. The determination of optimization criteria for assessing the effectiveness of the management model for promoting green energy services has been established. The determination of the optimization criteria for assessing the management model is based on obtaining an ecological effect, which made it possible to single out such criteria as maximizing the decarbonization rate of the environment and minimizing energy consumption costs. The using of such a methodological approach to assessing the effectiveness of the management model for promoting green energy services at energy enterprises will help to ensure a balance between production, distribution, supply of green energy and rational consumption of energy by different segments of consumers. Keywords: energy efficiency, energy saving, alternative energy, renewable energy sources, green electric power industry, energy enterprises, decarbonization. JEL Classification D29, L19, M31, Q21, Q40 Formulas: 10; fig.: 1; tabl.: 1; bibl.: 19.