Communication for social and behavior change-Reference-Cited by-同舟云学术

Communication for social and behavior change

Published:2024-06-30 Issue:2 Volume:15 Page:
ISSN:2320-1525
Container-title:Healthline
language:en
Short-container-title:

Author:

Goswami Mahanta Tulika¹

Affiliation:

1. Professor, Community Medicine, Assam Medical College and Hospital, Dibrugarh, Assam, India

Abstract

Plato stated, "Human behavior flows from three main sources: desire, emotion, and knowledge." This quote encapsulates, essence of human nature, summarizing the driving forces behind our actions and decisions. At its core, it suggests that our behavior is shaped by our desires, emotions we experience and knowledge we acquire. CSBC is applying the principles of communication to trigger, catalyze and sustain social and behavior change. It’s a set of positive transformations, an approach to programming to address the cognitive, social and structural determinants; a field of expertise, with its workforce.

Publisher

Indian Association of Preventive and Social Medicine - Gujarat Chapter

Reference30 articles.

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