Implementation of Internet of Things depends on intention: young farmers’ willingness to accept innovative technology

Abstract

Innovative applications of smart technology constitute a current trend in agricultural development. This study employed a technology acceptance model to explore the intention of young farmers to apply Internet of Things systems in field-level management of Taiwanese farms. An online questionnaire was used to collect data regarding farmers aged 45 years or younger who were currently engaged in agricultural production. Statistical analysis of 241 valid questionnaires revealed that young farmers’ intention to use innovative technologies was affected mainly by perceived organizational support, followed by average annual turnover, perceived usefulness, perceived ease of use, and sense of trust in the system supplier. This study suggests that agricultural administration agencies should consider farmers’ farming needs and intention to use; agencies should employ problem-solving and design thinking when developing smart agriculture policies. Insightful design of incentives and guidance measures enables young farmers to maximize achievement and to minimize effort.