IMAC (Mato Grosso Meat Institute): sustainable development and promotion of beef chain in Brazil-Reference-Cited by-同舟云学术

IMAC (Mato Grosso Meat Institute): sustainable development and promotion of beef chain in Brazil

Published:2024-04-01 Issue:3 Volume:27 Page:413-423
ISSN:1559-2448
Container-title:International Food and Agribusiness Management Review
language:
Short-container-title:Int. Food Agribus. Manag. Rev.

Author:

Valerio Flavio Ruhnke¹,Neves Marcos Fava²,Cambaúva Vinicius³,Martinez Leticia Franco¹

Affiliation:

1. PhD student, College of Economy, Business and Accounting at Ribeirão Preto, University of São Paulo (USP) Avenida dos Bandeirantes 3900, 14040-905 Ribeirão Preto, SP Brazil

2. Professor, School of Business FEARP/University of São Paulo and EAESP/Fundação Getulio Vargas Avenida dos Bandeirantes 3900, 14040-905 Ribeirão Preto, SP Brazil

3. Master’s Degree Student, College of Economy, Business and Accounting at Ribeirão Preto, University of São Paulo (USP) Avenida dos Bandeirantes 3900, 14040-905 Ribeirão Preto, SP Brazil

Abstract

Abstract Founded in 2016, the Mato Grosso Meat Institute is an autonomous social service formed by representatives of the farm production sector, of the industry, of society and of the state government to promote the meat produced in the state of Mato Grosso, one of the most important states for Brazilian agriculture and livestock production. Despite several promising projects in the pipeline on the topics of information sharing, sustainable insertion of smallholders and other, IMAC still has not reached a protagonist role in Mato Grosso beef chain. With several changes and trends emerging in consumer food behavior, its president (Caio Penido), is still looking for the best strategies to improve Mato Grosso’s competitive advantage and align all the agents involved to fulfill IMAC’s “vision for the chain”. The Teaching Note to this Case Study is available on request via e-mail to ifamr@ifama.org

Publisher

Brill

Link

https://brill.com/downloadpdf/journals/ifam/27/3/article-p413_1.xml

Reference14 articles.

1. Beef Report

2. Mapa das Plantas

3. Plant-based food and protein trend from a business perspective: markets, consumers, and the challenges and opportunities in the future;Aschemann-Witzel, J.

4. Alternative proteins: The race for market share is on;Bashi, Z.

5. Sustainable intensification, community, and the Montpellier Panel: a meta-analysis of rhetoric in practice in sub-Saharan Africa;Cafer, A.N.