The Role of Incoterms and Relational Resources on Competitive Advantage: A Study of Freight Forwarders Company in Indonesia

Abstract

This research helps in gaining complete insight into the competitive advantage in Indonesian freight forwarding organizations, with the prime emphasis on the interplay between Incoterms, overall competitiveness and relational resources. The globalized economy’s reliance on international trade helps in taking the efficient movement of goods essential, with freight forwarders playing the essential role. The study’s objectives integrates viewing the effects of Incoterms selection and viewing interaction between relational and incoterms resources. Mainly this research highlights the relatively understudied area, delivering the valuable insights for both business community and academia. By means of mixed-methods approach, combining quantitative surveys and qualitative interviews, the aim of the research is offering comprehensive comprehending that in what way strategic decisions regarding Incoterms and the cultivation of relational resources aids in contributing the sustainable competitive advantage with respect to Indonesian freight forwarding. The findings are anticipated to not only benefit Indonesian companies in making informed decisions but also contribute to the broader discourse on the role of Incoterms and relational resources in international trade.