LOCAL MEDIA IN THE STRUCTURE OF MEDIA SYSTEMS. AT THE BORDER BETWEEN INTERPERSONAL AND MASS COMMUNICATION

Author:

Zorin Kirill A., ,

Abstract

The article focuses on local media, which turned out to be closely linked to a number of forms of participatory journalism. The question of the specific status of such means of communication in media systems is raised. Analysis of the nature of mass communication suggests that local media operate on the boundary of two types of communication – the interpersonal and mass, that determines their integration into the life of social groups and the ease with which laymen can enter the process of mass information exchange. It is suggested that local media have the properties of fractals, which allows them to adapt to changes in the social environment.

Publisher

Russian State University for the Humanities

Subject

General Medicine

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Local Media as Fractals of Social and Media Systems;Theoretical and Practical Issues of Journalism;2023-09-30

2. Local Media and the State: Financial Aspect of Interaction;Theoretical and Practical Issues of Journalism;2023-09-30

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