A Study on Usage of E-Commerce through Cell Phones by College Students

Abstract

A study was conducted among the veterinary college students to ascertain the usage pattern of e-commerce in mobile application. A total of 120 students were interviewed personally with a semi structured interview schedule designed for the study. The study revealed that majority of the respondent (85 %) preferred android based phones, the main purpose for e-commerce usage through cell phones were used for recharging cell phones (78.3 %), booking tickets (53.3%), paying the bills (35%), online shopping (28.3%), money transfer (05.8%) and hotel booking (5%). The major e-commerce activity was carried out using debit/ ATM cards (80%), internet banking (35%) and mobile banking (11.6 %). The popular apps preferred by the respondents were Paytm (71.6%), Red Bus (44.1%), Book My show (43.3%), Ticket New (39.1%) and Irctc (32.5%). It is clear from the study that college students are interested in e-commerce usage through mobile applications and in coming years the trend of e-commerce usage will surely take a turn around.