The Effect of Health Promotion Media on Breastfeeding Mothers’ Attitude about Exclusive Breastfeeding in Bone Regency, South Sulawesi

Abstract

BACKGROUND: Breast milk (ASI) is an essential food for babies aged 0–6 months. However, many mothers do not provide breast milk exclusively to their babies due to many reasons, including busy work. Furthermore, another reason of them to not provide exclusive breast milk is because of the lack of information obtained during pregnancy and breastfeeding period, leading to the lack of understanding and affecting the formation of positive attitudes of the mothers toward the importance of exclusive breastfeeding. AIM: This study aims to analyze the effect of health promotion media on the mothers’ breastfeeding attitude about exclusive breastfeeding in Bone Regency, South Sulawesi. METHODS: This research was conducted by applying a quantitative quasi-experimental design with two groups of pre-test and post-test. The population and samples involved are 70 breastfeeding mothers who had children aged 0–6 months old and living in the working area of the Koppe Public Health Center. In this case, they were divided into two groups with a ratio of 1:1, in which 35 breastfeeding mothers were in the flipchart group, while the other 35 mothers were in the education control card group. RESULTS: Based on the research that has been done, it was revealed that there was an effect of knowledge before and after health education, intervention was provided in the forms of educational control card media with = 0.000 (p < 0.05). The difference in the mean value between the flipchart media and the education control card group is 9.57, while the attitude probability value after the intervention is p = 0.085 which is more than α = 0.05. CONCLUSIONS: This study concluded that there was no difference in attitude between the flipchart group and the education control card group after being given the intervention.