A Conceptual Framework for Digital Platform: A Soft System Methodology Approach

Abstract

In the dynamic landscape of digital technologies, the need for effective frameworks to guide the development and operation of digital platforms is paramount. The purpose of this study is to provide a holistic and systematic method to address complex, ill-structured problems, making it particularly suitable for the nuanced challenges posed by digital platforms. The Soft System Methodology (SSM) was developed for this study, which deals with the challenges and critical factors for Digital Platforms. The conceptual framework presented in this paper synthesizes key elements from SSM, adapting them to the specific requirements and intricacies of digital platforms. The proposed framework emphasizes the importance of a systems thinking perspective in designing and managing digital platforms, considering both the technical and social dimensions. It provides a structured approach for stakeholders to analyze, model, and optimize digital platform processes, fostering adaptability and sustainability in an ever-evolving technological landscape.