Sustainability Strategies for Franchise Businesses in Indian Rural Markets: Insights from Literature
-
Published:2024
Issue:
Volume:
Page:131-146
-
ISSN:
-
Container-title:Integrated Business Excellence- Synergizing Management, Finance, HR, and Marketing
-
language:
-
Short-container-title:
Author:
. KousarziyaORCID, N BhargavaORCID, Kumar M AshokORCID
Publisher
QTanalytics India
Reference35 articles.
1. Antia, K. D., Zheng, X., & Frazier, G. L. (2013). Conflict management and outcomes in franchise relationships: The Role of Regulation. Journal of Marketing Research, 50(5), 577-589. https://doi.org/10.1509/jmr.11.0144 2. Ayopo Olotu, O., & Awoseila, F. (2011). Reinventing Business Growth through Franchising in Developing Economies: A Study of the Nigerian Fast Food Sector. International Journal of Marketing Studies, 3(1). https://doi.org/10.5539/ijms.v3n1p162 3. Bansal, P. (2005). Evolving sustainably: A longitudinal study of corporate sustainable development. Strategic Management Journal, 26(3),197-218. https://doi.org/10.1002/smj.441 4. Closs, D. J., Speier, C., & Meacham, N. (2011). Sustainability to support end-to-end value chains: The role of supply chain management. Journal of the Academy of Marketing Science, 39(1), 101-116. https://doi.org/10.1007/s11747-010-0207-4 5. Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004). Franchising: A review and avenues to greater theoretical diversity. Journal of Management, 30(6), 907-931. https://doi.org/10.1016/j.jm.2004.06.006
|
|