Affiliation:
1. College of Management, Mahidol University, Bangkok, Thailand
Abstract
Summary
Baan Khoa Lak, a small village in Trang Province, Thailand, showcases rural sustainability. With around 183 families, it is a model for successful sustainable development. A standout initiative is the community-based tourism program, promoting sustainability while generating local income. Eco-tourism offerings like water rafting, Thai cooking classes, and homestays empower residents by involving them in decisions and nurturing a sense of ownership and belonging. A community forest diversifies tourism, safeguarding trees from harm, conserving resources, and upholding heritage. Baan Khoa Lak’s achievements earned it honors, including Trang Province’s cleanest village, Southern Region’s happiness village winner, and Thailand’s 2020 Best Responsible Tourism third prize. Community-based tourism uplifts living standards, spurs social connections, and fosters pride. Baan Khoa Lak epitomizes rural development’s potential with limited means. Through environmental and cultural preservation, it attracts nature-loving tourists, enriching both economy and residents’ lives.
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© The Authors 2024
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