Affiliation:
1. Department of Tourism, University of Otago, Dunedin, New Zealand
2. The International Institute of Tourism and Business, Bali, Indonesia
Abstract
Summary
This case study identifies the Sanur Village Festival’s (SVF) success factors as a community event. The Sanur Development Foundation, also known as Yayasan Pembangunan Sanur (YPS) in Bahasa, established the SVF in 2006 following the second Bali Bombing in 2005. The first Bali Bombing in 2002 led to a decrease in tourist numbers, and the same effect was observed after the second Bali Bombing in 2005. Sanur is one of the tourist destinations in Bali whose income relies heavily upon tourists and was affected by both incidents. Therefore, YPS created the SVF to show that Bali, particularly Sanur, is safe to visit and to increase the number of tourists after the incidents. The discussion provided in this case study is based on semi-structured interviews with three interviewees who are Sanur locals. This case shows that leadership, community participation, the organizers, funding, volunteers, booths and activities, location, and safety contributed to the success of the SVF.
Information
© The Authors 2024
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