Tourism as a “Tecnologia Social”: The Case of Ururay Group

Author:

Freitas João A.1,Duarte Maurício Dias2

Affiliation:

1. Social Memory Graduate Program, Federal University of the State of Rio de Janeiro, Rio de Janeiro, Brasil

2. Ururay Group, São Paulo, Brasil

Abstract

Summary The notion of social technology introduces a novel paradigm for technological advancement that emphasizes inclusivity, participation, and democracy. It is rooted in the idea of local citizens as empowered agents. Within this framework, we spotlight the initiatives of Grupo Ururay, a collective based in the East Zone of São Paulo. Through cultural, touristic, and educational endeavors, they have illuminated the pivotal role played by Black and Indigenous communities in shaping the city’s history. The crux of our argument lies in portraying the collective’s utilization of tourism as a social technology, effectively employing it as a catalyst for societal transformation. To substantiate this claim, we will delineate some of the group’s initiatives and delve into the significance of revitalizing and celebrating counter-hegemonic histories within São Paulo’s urban landscape. Information © The Authors 2024

Publisher

CABI Publishing

Reference21 articles.

1. Festas religiosas no Rio de Janeiro: perspectivas de controle e tolerância no século XIX;Abreu M.;Estudos Históricos,1994

2. Almeida, P. (2016) Territórios de Ururay. Movimento Cultural Penha, São Paulo, Brazil.

3. Almeida P. (2019) Contribuições para a história do protagonismo de negros e índios na Irmandade de Nossa Senhora do Rosário dos Pretos da Penha de França. Movimento Cultural Penha São Paulo Brazil.

4. Coelho Netto J.T. (1989) O que E Ação Cultural. 1a edição. Brasiliense São Paulo Brazil.

5. Dagnino R. (2014) Tecnologia Social: contribuições conceituais e metodológicas. EDUEPB. Available at: https://books.scielo.org/id/7hbdt (accessed 31 December 2021).

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