Destination Marketing Using Festivals in Macau

Author:

Jiang Jia Ying (Karen)1,Choe Ja Young (Jacey)1

Affiliation:

1. The University of Macau, Macau

Publisher

CABI

Reference86 articles.

1. AAMACAU MEDIA (2020) The 220 million Grand Prix has only 50 000 seats in the sports bureau in three days: good results have been obtained. Available at: https://aamacau.com/2020/11/22/2-2%E5%84%84%E5%A4%A7%E8%B3%BD%E8%BB%8A-%E4%B8%89%E6%97%A5%E5%83%85%E5%BE%97%E4%BA%94%E8%90%AC%E4%BA%BA%E6%AC%A1%E5%85%A5%E5%BA%A7-%E9%AB%94%E8%82%B2%E5%B1%80%EF%BC%9A%E5%BE%97%E5%88%B0%E5%A5%BD/ (accessed 20 September 2021).

2. The ties that bind: stakeholder collaboration and networking in local festivals

3. Whose festival is it anyway? Analysis of festival stakeholder power, legitimacy, urgency, and the sustainability of local festivals

4. “Give and take”: A social exchange perspective on festival stakeholder relations

5. Ajzen I. and Fishbein M. (1980) Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, Englewood Cliffs, New Jersey.

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