The global cut flower and foliage marketplace.

Abstract

This chapter describes the evolving geography of cut flower and foliage markets, and identifies the factors driving the location of cut flower production. It also identifies the major cut flower species grown and sold internationally followed by descriptions of the production and markets by continent and country. The chapter also diagrams the increasingly diverse and complex ways that flowers are marketed and travel from the growers to the final customers, and then describes the trends that are driving the industry in new directions.