Creating the tourist destination: narrating the 'undiscovered' and the paradox of consumption.

Author:

Voase R.

Abstract

Abstract

This chapter discusses three phenomena within the field of tourism. First, the manner in which discourse shapes and defines perceived tourist realities is examined, drawing on the perspective of Foucault. Secondly, the supposed desire of the tourist to uncover the authentic is considered, for which the work of MacCannell provides the principal theoretical background. Thirdly, the response of the business discipline of marketing to the need to create and extend the tourist destination is considered. The intention is to demonstrate, by means of theoretical argument, that conventional marketing wisdom, itself a discourse, runs contrary to what can be learned about fashionable consumption from definitive media discourses relating to the authentic, thus creating a paradox of consumption. It is suggested, first, that discourses about tourism, in particular those circulated by cultural intermediaries and ideologically dependent on fashionability and novelty, have a salient role in shaping perceived realities. Secondly, it is suggested that business-based product extension strategies for tourist destinations, prescribed from conventional marketing theory, should be treated with caution when applied to destinations whose principal selling proposition is an invitation to explore and discover.

Publisher

CABI

Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3