AbstractA spatial tourism-potential model has been developed that combines the outputs from an environmental-resiliency model developed using multivariate analysis, with a tourism-attractiveness model, using geographical information systems (GIS). The model is tested and applied to a popular conservation reserve, Grampians National Park (GNP) in Victoria, Australia. Currently tourism is heavily concentrated in the northern Grampians. This has resulted in adverse impacts on the environment, which could potentially diminish the overall tourism experience of the region. It is anticipated that using the tourism-potential model will help to identify new opportunities for tourism growth in the region, particularly in the south of the park. The model has particular application in planning for nature-based tourism and will assist in identifying locations that are attractive, environmentally resilient and can form part of an interesting and diverse series of nature-based tourist attractions in close proximity to each other.