Abstract
The objectives of this book are twofold: (1) to identify, explain and summarize the concepts, technology, industry and management issues facing agribusiness today in an electronically enabled business landscape; and (2) to create an awareness of current and potential electronically enabled business applications in the agricultural, agribusiness and rural management areas. There are 9 chapters, each addressing key concepts and each assuming little or no knowledge about the subject matter to start with, but then progressing quickly into more detailed discussion. Each chapter is illustrated with examples but also contains four or five 'Byte Ideas", which are more detailed descriptions of companies that have done something particularly spectacular in their business using electronic technologies. This book will be of interest to professional managers and advisors in the agri-food sector, from producers through to retail. It is also intended for students and educators in agribusiness, commerce, resource management, agriculture and animal studies. The book has a subject index.