AbstractThis chapter examines the change in attitudes, stereotypes and images that occurred as a result of Jewish-Arab encounters in the beach resorts of Egypt's Sinai Peninsula. The objective of this study is to examine, using contact theory, the interaction between rival groups in a temporary but stable tourism-related contact, and its effects on reducing prejudice and negative stereotypes. Findings indicate that many participants experienced no attitude change and that positive attitude change, when it occurred, was more common among Egyptians. Both groups identified circumstances in which negative attitudes were intensified, and there are suggestions for alleviating these.